Did you know many of your friends do not know exactly what you do to make your money? It happens more often than you’d like to think to small businesses.
Since people like to do business with friends, it is important you help them to know what you do.
Recognize that you need to educate [...]
08 Aug
Posted by Matt as Uncategorized
New advertising ideas and techniques most always get the quick attention of the optimistic small business owner.
The first time you hear about a something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are doing.
To illustrate, picture that ad salesperson standing right [...]
Okay, a couple of things need to be said before I get down to business. First, it is important to me that I try to practice what I preach as much as possible. This is not always the case and for that I am at times unhappy with myself. With that in [...]
When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!
After succeeding in the [...]
There’s not a question that promotional items can be an invaluable way to help market your company, product or service. However, it’s also safe to say that not all promotional items are of equal value or offer the same marketing power. The item given away should be wanted by the potential client, not [...]
To a general advertiser outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the term billboard. Today, outdoor advertising includes not only billboards but also car cards in public transportation, displays in airports, [...]
Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase traffic to thier website regardless of their “niche”.
Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of [...]
Online advertising isn’t quite the same as advertising anywhere else. On the web, ads are everywhere. In fact it is safe to say that the Internet is one gigantic billboard.
Online advertising also differs from regular advertising in that glitzy, gimmicky logos or images or even taglines don’t cut it. Usually, the people who use the [...]
08 Aug
Posted by Matt as Uncategorized
This is the third article of a three-part series. I’m illustrating the marketing challenges of PrescottWeddings.com, a small business.
If you don’t remember anything else about marketing, remember this: Frequency is king.
The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.
Depending [...]
The collapse of the online-advertising market in 2001 made marketing on the Internet seem even less compelling. Website usability, press releases, online media buys, podcasts, mobile marketing and more - there’s an entire world of internet advertising opportunities to explore. We specialize in internet marketing strategy, online advertising, web marketing and conversion. [...]