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Okay lots of good stuff coming out of my blogging on my small business and business developments - I really rate blogging as a great way of getting ideas out of your head so you can see them more clearly.

And today I’ve just been thinking more about where my plans are logically taking me.

Some of the ground we covered had to do with branding services, and building a bridge to a point at which I could offer higher value services to a clientele who’s demands perhaps weren’t so acute and were perhaps were a little bit more realistic, than the usual hopeful musicians I service.

But that was uncharacteristic of me to be looking so far off - it’s nice to have big ideas but that’s why I talked about a “bridge” - something, a solid grounded plan that would span the gap between what could be and the reality of what is.

I’m not going to attract big budgets, valuable clients if I can’t project powerful branding myself and as for myself I can tell you fame doesn’t just grow on trees. It costs money to develop that kind of level of persuasiveness and engagement.

So I looked for my plans to retail out of our garage to provide a more stable and steady way forward, reasoning that retail is hardly rocket science, and kind of experimenting with different ideas that could leverage the well located space we have here to provide more value for our clients and users.

But today, back in the trenches, the spanners were flying once again, however I’m in an innovative and adventurous mood.

I focused on upskilling my workers so that they can take more responsibility running our flagship cd dvd duplication service which means I’m freed up to stay innovative and adventurous toward new opportunities - but also as I announced I made an amazing connection with a new colour printing and colour copying supplier who totally changed my approach toward copying services.

So basically, posters and printing was a small part of my business which I always kind of toyed with before deciding that really, despite having a platform already established, that a printing service would be too low margin to be worthwhile. Until I discovered I could totally outsource the thing so in the end I’m leveraging what I have - my marketing skills, my customer service skills and the fact I already have a platform in this area to promote the service and make a decent margin on it -  not quite as much as if I was doin gin house - but certainly enough once you consider how many of the practical issues and headaches would be removed.

Again that opens the door for it to be a very simple process managed by a staff member who would take orders and be responsible for fulfillment and basic quality control.

So tonight  it led to me really looking at all these secondary markets I’d diversified into, seeds I’d planted to see which sprouted - Graphic design services, web design, blog promotion, youtube promotion , small business marketing, ppc campaign management - is that them all? I doubt it.

But -  although I want to stay away from low margins and high maintenance, I was recognising that I hadn’t really given any of these offshoots a proper chance.

It was as if I put 90% of my marketing effort into thinking of great domain names for seo and let the rest take care of itself.

Again those issues - website development - the sites look terrible, you think my mian site lacks credibility this is something else. Content development - there isn’t much content for google to notive and nor is the most prominent content of a particularly high standard, and there’s not much attention paid to persuading potential clients and making initiation compelling.

It just really underlined to me that if you’re going to make something work - sure, look for auspicious signs and intuition that something is going to work, experiment in fact most importantly, build links when you diversify -  by that i mean branch out logically - slowly moving out from posters, to discs, to online services and designs, my biggest successes have come out of strong clustering tendencies - whether clusters of clients or clusters of services that naturally highlight one another.

So whether it’s building exceptional personal brands, or just day to day CD DVD duplication, some kind of whatever I’m selling out of my garage or colour copying and printing services outsourced with a generous margin, you’ve  got to go into it with a real plan.

Hedge your bets, sure, I do it, but when A winner emerges, move fast to execute.

When I’ve laser targeted and analysed the nature of my latest project, I’ll be developing the front end web presence that looks professional, the back end content that is a google trail of crumbs that adds up to a lot of clout,  the videos and vibe that give it that irrepressible branding zing - that is the hard work to put your weigth behind if you really want success out of your newest small business growth and development strategy.