Email Matt: kurbpromo@gmail.com

What are visitors going to see when they first arrive at your site?

You don’t get a second chance to make a good first impression as they say and on the internet something more interesting or exciting is always just two clicks away.

Ensuring that you’re maximising your potential for sales, readers, usage or whatever measure you take of your small business websites success, comes down to grabbing the new visitor immediately and engaging them toward the most obvious outcomes that provide value for both your visitors, customers and your business.

Let’s talk about the most important things that visitors want to see when they arrive at your website or blog.
  1. Link to your RSS feed and subscription by email
    You must be familiar with the icon. You should make it visible so that your readers to ask that from where can they subscribe to your RSS feed. Along with that you can also provide a form so that they can subscribe by email as readers want more options. Give them everything they want. Note one thing: Don’t display your feed burner if its below 100 because people want to see that if that is large or not. You should also keep in mind that some people viewing your site may not be internet savvy. You can provide a post about RSS so that the people who don’t know it can even use it.
  1. Small blurb about your site
    Whenever people surf internet they move at an incredibly fast pace. Everyone wants interesting information within seconds or they may be on their way to find anything else. If the topics you have posted are not clear and not visible in first few seconds they can leave your site and go away because it frustrates the readers to read a 2000 word about section to figure out what the content is about.  You should make your purpose clear , around your navigation or even in the sidebar. This is a technique I swear by, if your visitors are going to be distracted or need more information it’s really important to have the basic information about your business right there in front of them, which might even include a phone number and definitely an email contact.

    You’ve got to remember that some people are searching out of urgency, they may not be looking for a blog post at all but just to talk to someone who knows what theyre doing and give them the advice they need.

  1. Simple and consistent navigation
    When you are creating your main navigation bar, make it limited for the main pages. A navigation bar with 30 links is not simple or inviting. Readers want to explore new areas of their choice when they get to your site. All of them are mostly dependable on navigational bar to go through the site.  If they don’t they will get frustrated and leave your site. Some important pages that must be in navigation bar which also helps readers are: Home, About, Archives, Best Of, and Contact.

    This has to be so obvious, because internet users are so used to getting a premium experience that they get really frustrated quickly when theyre not getting what they want from your site.

    I know you try to see your site from an objective perspective but you should still have other people look at it and see what they think of the usability and interface.

  1. Post Title
    This must always be in direct, complete and plain view as soon as someone enters your site. Its true for your single pages post and even for the main page o your site. After all, the end reason that people are going to your site is for your content, so make sure it is your main focus! Using a big font may have a pleasant look and can attract readers. And if you are going to put images then don’t forget to make them in full view along with the title.

    This is about giving something back to the reader to hook them in, they’re usually there for the information, so try and engage them with it as best you can to get them to engage with your blog content long enough to look over the propositions you have on offer.

  1. Your latest promotion or product
    Are you running a contest? Did you just release a new e-book? Did a hot new product just come out? You must make sure that readers are getting to know about them. It can be done by putting some information above the fold. It does not have to be a lot, just a small, enticing image with a sentence or two would do the work for you. Think about your favorite site whenever you are deciding to put a fold on your site. What elements do they have above the fold that really drew you into their site? You should learn from them who are already successful in this field and that will help you a lot.

    This is as I mentioned earlier, the way I use my blogs is to hook people in who are searching for specific content and then make sure that the propositions are laid out for them.

    We want RSS subscribers, We want customers to contact us and begin the sales process or we want to engage them by delivering propositions that we know will address their needs.