Another guest post from one of my assistants here at Kurb Small Business Marketing. Email me, Matt @ Kurb to talk about affordable and effective online marketing for your venture or project: kurbpromo@gmail.com

    1. First, you should get your site listed on Google Local Business Centre which helps in putting your site in Google’s Maps index and even on 1st page of the search results for certain locla business searches.

2. Then you should submit your site to these 3 search engines :

•    Google – http://www.google.com/addurl/

•    DMOZ – http://www.dmoz.org/add.html

•    Yahoo - https://siteexplorer.search.yahoo.com/submit

3. After that you should to install Google Analytics on your site which will help to easily track the visitors. It’s free and and invaluable tool  for measuring market performance of your website.

http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=66983

4. You should setup an email signature so along with your mail messages you are also providing contact details, your name, business name and web address. You can also make use of a polite PS to promote special offers.

Check here - http://email.about.com/od/signatures/Email_Signatures.htm

5. Tracking and storing the emails that you sent to contacts leads to customers in an online location which can be accessed 24/7. It’s easy and convenient for your small business operations because it stores your emails in a safe online manner that can be accessed from any computer any time. Mostly an online Contact Manager, Address Book and Customer Relationship Management tool are rolled into one for better use. As they are on your site you can highrise to:

  • Before calling your colleague at the printer you can take a review.
  • You should see all the follow ups scheduled for the week.
  • You should set a reminder for your client to say ‘thank-you’ next Friday.
  • You should keep all important emails of one customer on one page.
  • Also schedule a follow-up sales call with a lead in 30 days.
  • Enter notes from a call with a potential client.
    6. You should also create a lens on Squidoo because its free and easy to create.
    •    A signpost about something that matters to you.
    •    A place to recommend your favorite stuff.
    •    A popular way to get found more on the web
    And don’t forget to include your link in the introduction as Google loves the content which is posted on Squidoo. And subsequently it will help in improving the page rank of your site. Even it will provide people and the world more ways to find your site.

7. You should also keep measuring you marketing that what’s helping and working and what’s not. Also keeping a record of how people found your site and business will help you. Yu must do this for all the calls you got.

You can also register for slightly different versions of web domain and can use them in different marketing campaigns. (i.e. use a .net.nz for one, .co.nz for another, .info for yet another)

This is because you can set up redirects for these domains to your normal web address and can count every single visit that gets referred from them. (as long as you’ve installed Google Analytics in Step 3)

That would allow you to measure radio adverts, print adverts, brochures, etc. Then there would be no more guessing that whether your marketing is driving leads to your site or not.

And also ask your web developer to add a small drop down menu of options as to how people found you. You can also create your own form to replace your current address link on our site.

Visit: http://www.formlogix.com/Form_Maker.aspx