“In short if your website looks like a bombsite or a relic from the 90’s, if I can’t understand why I need your product or service, if the actual people who represent the business are hiding behind the brand rather than representing it . . . then nobody a online small business marketing campaign brings to your site is going to feel like buying anything there.”

Need Small Business Marketing Services? Website Development and Promotion, PPC, SEO, Content Distribution, Social Media , Video Services, Graphic Design - Our Small Business Marketing Pacakages are comprehensive and start at $950 for 3 months. Contact Matt - kurbpromo@gmail.com

I’m deep in a growth and development phase in my all over entrepreneurial strategy and now that things are coming into focus, the time for large scale conceptualization is over and it’s all down to the execution.

It’s like a blog I was just reading on ittybiz sometimes it’s easier just to hire a marketing consultant like me than get off your butt and do the work you know needs to be done. But if you are me, then there is no option but to get into it.

Often I approach strategy through blogging but tonight I had to say sure, do a blog post on small business promotion if it gets you in an entrepreneurial and helps you map out your thoughts . . . but don’t think that blogging is a reliable strategy to build market interest short term when I want to make these new business projects profitable in a month.

I have a LOT of persuasive copywriting to do.

Not only will I need highly persuasive copy on the landing or home page, which often involves scrapping the old version, pulling out the best parts and replacing most of it with more compelling yet simple ideas and concepts that illustrate and engage prospects with our marketing message . . .

but also, probably have to write at least 10 500 word articles related to each sub topic or product all interlinked nicely.

Just as vistors to the site will be looking for as much information as they need on the services they require, so too will Google and other search engines be looking for a critical mass of content that shows that your site is relevant and provides authoritative information.

Once content is in place, or even while I’m just preparing it, we can begin Search Engine Optimisation and marketing, there is a range of small business marketing strategies I could implement but I’m only starting with the best strategy that an provide long term benefit and that is SEO.

Though I think there is a lot to be said for putting your business together as an operating model before you get into marketing, strategies such as SEO, blogging and other social media strategies, it’s not absolutely fundamental, because these are long term strategies that will grow along with your business.

But you see I’m very eager to get my new online businesses up and running so it is fundamental in this case to get all the basics right.

If a customer can’t come to a page and get the information and assurance they need that the service you are providing is of a professional standard then they are simply going to move on.

So that means providing both persuasive arguments and illustrating benefits - all your stock and standard copywriting stuff, but with out professional presentation and design then my brand image will let down  an
So without a lot of exception, the rudiments of successful small business marketing is having a website that actually adresses your customers needs.

Are you going to make yourself accesible by providing clear methods of contacting your business and providing some idea or method of allowing your customers or clients to understand how much you charge and for what? Do you need a FAQ?

Should you use your own name? Should you make your phone number available and your email?
Should you provide exhaustive pricing information?

There’ll be time to get into details soon but for now it’s just about preparing those basics

What is your product?

Why is it any good? How does it address the buyers concerns, their “pain”?

Who is it for? What connections can you make about these types of purchasers?

How can it be purchased and are potential buyers able to carry out the transaction through the site or do they have to contact you? Are you making that easy for them?

What expectations can buyers have that should be unequivocally met by your business?

There’s no point calling up a marketing consultant like me and dialling in a marketing campaign involving ppc, seo, blogging, emails, social media etc. when the most important thing you can do to improve your small business marketing efforts is to make sure your website is a place where people actually want to buy things, from you.

Once you know that your website is a place where people are being introduced to your brand and that your onsite branding and marketing actually works, mainly by developing the content - whether that’s just starting with written text and images with a view to offering audio and video from your site - AND by using graphic design to bring your website to a standard of presentation that is offered by your competition and what is perceived by your target market as having quality in it’s visual appeal.

In short if your website looks like a bombsite or a relic from the 90’s, if I can’t understand why I need your product or service, if the actual people who represent the business are hiding behind the brand rather than representing it . . . then nobody a online small business marketing campaign brings to your site is going to feel like buying anything.

Graphic design, copywriting, website design and development are all services I offer through my online digital promotions packages for small business marketing starting from US$950 for 3 months.

Email me Matt: kurbpromo@gmail.com