16 Dec
Posted by Matt as Search Engine Optimisation, blogging, just for SEO, online promotion, small business marketing, small business promotion, social media
Check this out. This is an article I wrote a year ago on “marketing 2.0 for web 2.0″ put through an article spinner. Crazy. Obviously this is a pretty cheap free article spinner.
These spinners exist so I can publish the same content twice without being penalised by google. Of course the result is so absurd, right now is the only time I can get away with it because this blog is still at it’s baby stages.
But even separate posts of my first blog http://kurbpromotion.wordpress.com from 2007 have PR2 on them so I can go back and rework them all and the backlinks / anchor text.
I can’t wait to actually start making an effort with the content on this blog in a few months! haha . . .
Of instruction the same principals apply if your small business is in penalization and you module apparently observe I’m generating content to distribute - not exclusive to strengthen my search network but to create awareness of the work I’m doing by providing free expertise.
My expertise is apparently in online marketing and I’m not too shabby flinging a some words together. But I’m sure you’re good at something you can write or make online videos about to - and don’t worry this article took me 4 hours to write.
Marketing 2.0 for Web 2.0 – how can your business benefit?
The Internet is the most coercive and farther reaching marketing tool available to small businesses and progressively word of mouth is today word of blog, email or IM and thats what web 2.0 is - when we stop chance the messages sent by those who can afford to send them and we just learn from the messages we share from the access the internet today provides to digit another.
According to Tim O’Reilly who coined the phrase “Web 2.0” in 2004:
“Web 2.0 is the business revolution in the computer industry caused by the move to the internet as a platform, and an attempt to understand the rules for success on that new platform.”
Web 2.0 presents opportunities to use the internet in new and interactive structure to deliver an unprecedented amount of information and pick to unprecedented conference numbers.
Unlike declining traditional media the internet offers users control over access and it gives consumers choice. Web 2.0 represents a major expiration for traditional advertising methods because Web 2.0 is about the online experience the user has customised – and no digit wants ads! Marketing is to survive exclusive as part of a media experience that is embraced, not an unwelcome interruption to be filtered out.
Social Networking:
Social networking – the explosion of sites like Myspace, Bebo, and Facebook – has transformed the online ethnic environment into a place where branding happens naturally. Myspace, the big daddy of ethnic networking sites, created an online environment where brands as well as bands, characters and ideas could be accounted for with online identities.
You exclusive hit to go to the stats to see the wild popularity of these sites in New Zealand and around the world. Even I choked when the Herald quoted 800,000 kiwis use www.bebo.com. It comes behind exclusive Google and Trademe for volume of usage in NZ.
By creating a proximity for your business on ethnic networks you are able to present content and interact with other users participating in a massive global network either as an individual representing or creating awareness (this module be required on facebook and bebo which are not so friendly to commercial brands), a brand profile of your business, or even a key product! Or every three! There’s no rule against having multiple accounts.
SEO and web 2.0 - when content “goes viral”
It is ease the truth that most of your website reciprocation module come from search engines and in New Zealand that is overwhelmingly accounted for by the Google search engine. To place what is often reported to be a complex and combative study into simple terms, search engine optimisation (SEO) is supported around keywords matching to your content, and the ranking of its relevancy in the search by the amount of course to it and the quality of those links.
Search engines can be influenced in two structure – by both the quality and quantity of written content you make available and the quantity and quality of backlinks created to your site from other sites. Distributing and sharing as much content furnished with course back to your site as you can make available is the most effective way to dramatically increase your search rank, send your brand around the world and bring reciprocation to your website.
All I module say is that websites that follow the web 2.0 format, which are some of the highest ranked in the world – myspace, youtube, blogger – the last two of which of instruction are owned by google, are ranked in a assorted way by google, and using these sites in assorted structure to make grouping aware and wage course to your website can hit dramatic results.
But when your marketing message has acknowledged the appearance of a media experience – whether a blog, a podcast or a brief video dissent - that you hit made available finished your various online ethnic network to share and enjoy as “infotainment” it’s no longer advertising! And when grouping are motivated to share the information you hit provided they are not exclusive building your search ranking but sharing your marketing message that your personal brand represents knowledge and experience of the products and services you provide.
Video marketing is the hottest thing in internet promotion right today and youtube is popular with an senior demographic where ethnic networking hasn’t spread. Unlike everything added I’ve talked about – videos in themselves module not increase your search surpass on google! But the message out there is if you can do it, prove it - film it! People want to see for themselves and today you can exhibit them!
Video content provides important information, breaking down the anonymity that effects a potential customer or clients selection to acquire finished an online connection supported on trust. Video is also the most potentially effective opportunity to offer deeper understanding finished presentation and demonstration.
many more grouping module connect with your marketing messages as a visual ikon and when it comes to media – the types of small businesses that could never dream of affording to mart by medium video can today wage it cheaply in a way that makes it accessible to targeted users long after it is first made available.
One of the most flourishing viral campaigns focused on a series of brief clips experimenting with blending assorted unusual objects in a brand presentation for a blender called “will it blend?”– digit of these quirky clips featuring an iphone received over 3 million views on youtube.
XML, RSS, P2P, Aggregation
Web 2.0 continues to present newer and better solutions for distributing and accessing information but unlike ethnic networking and video marketing these concepts of syndicating content feeds and providing ever more options for pick and access are ideas which time is still to come.
But it remains that web 2.0 marketing is about “pull” and not “push”. Using ethnic networking, and sharing blogs and videos, generating content that appeals to users whether it be finished information, experience, demonstration, experiments or simply just the quirky, entertaining or humourous is a chance to build awareness of your business while connecting with grouping in a way they module appreciate and remember.
People are farther more likely to “go with what they know” so establishing ethnic profiles and participating in online communities, providing content that grouping module use and value, in a way that supports higher ranking in searches for your site is the best way for generating leads and contacts in the new online environment.
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