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Alright I’ve got some new business ventures I’m launching.

I’m kind of unconferencing, and unbundling . . . am I engaging more vertical niches? maybe.

It began when I launched a specialist youtube promotion service as well as a budget graphic design service. Both of these had just been lumped in with my other services as I attempted to get customers to commit to a package deal, but really felt eventually I was better tailoring niches to what people were specifically looking for.

See that just works better for google - whether you’re into SEO, PPC adwords or adsense even, relevance counts. And the only way to get good relevance is by working your niches.

So when I open up a new niche for my services I will start with a landing page, a designer will put it together so it looks goods, and I’ll have a ppc campaign running on adwords to test the water while I add a few blog posts on a wordpress blog attached to the site - all linking back to the main page obviously.

I’ll have a backlinking campaign going on using a combination of various strategies - blog comments, sponsored posts, article marketing, directory subs, all of that, plus working my own blog network.

So it’s all drawing back to the one spot. The landing page. We know it’s got to look pretty but that’s not what’s going to sell the product or service. You need some really compelling sales copy.

You need to get them right there on the spot. It’s got to be a great offer and it’s got to be perfectly pitched.

So as I mentioned I have

A youtube marketing service

A Cheap Graphic Design site

I have the domain http://www.gigpromotions.com that I plan to launch my PPC service specifically aimed for performers and events. You see a lot of performers and musicians probably wouldn’t be familiar with how ppc works and when you compare it to poster services and the way you possibly can use it to build a gig, it can really be made to sound viable if I do a good job of helping my potential market understand what it is they’re getting.

On top of that I also studied up on PPC and got pretty good so I decided to launch a ppc consultancy. But then I got a SEO gig I just completed recently that went great also so maybe I’ll do a seo consultancy too. heh heh.

And I’m also planning to launch a website catering specific marketing services to new niches.

You see niches aren’t just about google and high quality scores. When you focus on a certain niche you can approach with that customer directly in mind, what they’re likely to respond to, what will appeal to them, and what their understanding of your product service and it’s benefits are likely to be.

But that’s got to come out in the copy. Sure a professional design will help, but the point I’m getting at is if I’m going to get any sales in these sites I’m going to have to really fine tune my copywriting slowly trying different things until I hit upon the formula.

Appealing to the head as well as the heart, a great proposition backed up by a great pitch.

And given that they are all small online business ventures that would be of interest to those with an interest in marketing small business online, I’m probably going to be launching some pitches here and dissecting them in public.