Online marketing for Small business promotion email kurbpromo@gmail.com

Right now, I’m on a big new rebuilding phase, I’ve launched a whole bunch of new business ideas and I have a small window which to dedicate to development and growth.

On this blog I’ve been talking about marketing and developing my new businesses, but on my main blog, music marketing management, I’ve been talking about freshening up my brand there.

Of course whether bands or businesses, branding and creating awareness of who you are and what it is that you do in amongst a community is fundamental, and in a highly competitive digital environment, branding needs to stretch beyond that, in must enable you to communicate with potential customers that you represent values that they will be attracted to.

You’re committed to [fill in the gap]. You’re focused on a niche audience who are not recognised elsewhere within the established community - this is exactly the same whether your venture is a blog or a physical retail outlet.

Your brand values must address your customers.

That’s why with my older businesses I’ve been attempting to bring the branding concepts further, and I’ve talked about the use of “stories” in marketing, and by doing so, I’m attempting to bring more of my character and my values to my brand through my blog.

That’s a strategy to engage new customers - the right customers, those who connect with and understand what I do. But what I mean by branding or “rebranding” is also just basically raising the standard of presentation and functionality to a professional level.

This might be obvious to most entrepreneurs but I’m a true bootstrapper, I’ve never been able to afford to make things look pretty until now.

I understand that a section of my visitors are going to be put off by the fairly average grade presentation I have in general, and are not inspired to trust me given that it doesn’t meet their standards of what a professional website or blog should look like.

So put it this way -

Should I focus on rebranding in the hope that I can connect with more and higher quality leads amongst the traffic I’m already getting?

Or should I continue to focus on increasing sales and growth wherever it’s available, by continuing to develop my marketing, and grow traffic?

Sure, marketing is what brings them to your site. But it’s branding and Sales techniques will turn visitors and browsers into leads and customers.

So if you have a terrible looking website or landing page, which doesn’t function appropriately, and is unengaging and unconvincing it doesn’t matter how successful your marketing is. Examining the finer details of how your website works to persuade visitors to take action is always worthwhile.

And that’s why before I start going on about rebranding and blogging away on my other blog about all these magical personal changes I’m going through (haha) let’s just get back to the point.

I want artists to purchase services, and every little rant on my blog helps to build that, but if artists are coming to my site through my blog, or through a ppc campaign or as the result of any other kind of marketing tactic and what’s happening there isn’t attuned to the way they feel about what they need in online music promotion than there’s no point.

I have a habit of throwing things together, so right now before we build any more small business marketing strategies or go off on any conceptual rebranding disembarkments I’m just going to go over all my old websites, over the online promotion services I offer from my flagship site and just tightening everything up.

That’s where the business happens. It’s easy to get carried away with blogging and various other online marketing strategies forgetting that your blog is there, like many other marketing tools, to work to attract visitors who are interested who are then likely to purchase on the strength of the brand and the sales pitch they receive.

Tighten up seo, metatags, keywords, link structure

Tighten up Copywriting

Tighten up Propositions - could pricing be rearrranged or repackaged, could services or products be

That’s right. Better make sure the ship is sound before we go casting our nets into the world wide web!

Next up, more strategies to quit pondering marketing and make sales.