You need to be connecting with the customers that need you the most, and need you more than any other provider.

Usually I work on my businesses during the day and do my online marketing stuff at night. But when I’ve got a lot of work on both with my online and offline businesses it’s hard to fit in marketing efforts here and there, especially when you’ve got to have a “marketing campaign” type approach and commit fully to executing a marketing strategy before evaluating it’s effectiveness.

When in doubt, write a blog! Mulling over SEO or PPC is not always productive.

Branding, well you need to be really on the good stuff before you start getting brave with your branding ideas.

Blog commenting and blogging itself as a dedicated strategy is well, it’s kind of indulgent trying to leverage the “blogging community” or the “blogosphere” for profit when you’re not already rolling deep, to try and announce yourself as the latest expert.

I blog about the work I do as an online marketer building small business internet marketing I’m not a professional marketing blogger. The blog gets me leads. That’s it, as long as I keep adding to the content it will continue to get me leads and if I tweak it, even more so.

You need to be connecting with the customers that need you the most, and need you more than any other provider.

So address that, search for, locate, engage and qualify your targets. The only way you can do this without a large commitment is to sit and write a blog that discusses how your work, your services, your products address the concerns of those who are concerned about it, because they’re the ones who’ll be searching their hearts out for you, by way of Google, word of mouth, or any other means.

So what I’m talking about is when you have an hour to commit, keeping your blog fresh and building up your content is probably as straightforward commitment to your marketing as any. I’ve been kind of bummed that even 3 or so months after the change over from my old wordpress and blogspot blogs - my old blogs still get more traffic. It goes to show the kind of clout you build up when you’re building up your content over years.

I’ve seen blogs at that six month stage when they jump up from10 visitors a day up to 100. I am a stage where I got a whole bunch of blogs and none of them are averaging 100 because I’ve spread myself thin with the switch over.

That probably happens after building a blog over years, you get thousands of hits. And it is my belief that a lot of my clients don’t want to read a blog, they just want to find an expert and pay them. They find my blog, they find enough evidence there that I know what I’m talking about when it comes to online marketing, and it’s a straightforward process to email me - at kurbprmo@gmail.com - and start talking about how my internet marketing experience and skills can help build your project.

By ongoing commitment to posting on my blog - it’s not core, it’s just marketing - I’ll ensure it continues to provide a small but valuable contribution to getting more and better work.