I’m full of small business marketing and promotion ideas! You can hire me, Matt to be your online marketing guy in New Zealand and get a awesome deal on expert digital business marketing advice and support!

kurbpromo@gmail.com

Here’s what I’m thinking business wise right now, maybe I bit of application can improve your business situation.

- It’s been a great year. What can I do for all my valuable clients coming up to the break to let them know I appreciate the work we’re doing together and the opportunity the give me to do my work?

- Use more video. More video can only mean more engagement across more points, more information and more connection. New ideas need more videos and better more sophisticated messages that are able connect with your targets. How can you leverage the digital environment to create more powerful stories using online video promtion?

- Do you understand the power of stories in marketing? In marketing stories can be explanations of how products and services solve problems, but then stories go deeper, creating brand associations and messages to consumers about what your brand represents - Stories must be crafted well in order to connect with the messages you’re trying to communicate.

- I know where propositions I’m creating are providing the most value which comes back as nice high margins. Have I really looked at the platform and the promotion I’m using to develop those propositions? Am I connecting and being persuasice enough, is my marketing really connecting with my targets?

- I watched a presentation by Jason Fried of 37 signals where he talked about “non consumers” - I don’t know about that term but it was definitely a powerful idea. Development of high end products leaves a portion of the market behind, there’s always massive opportunities in delivering and making certain products and services available to those at the entry level or further down the curve who couldn’t otherwise access such products and services due to expense, availability or lack of knowledge. A lot of what I do is related to developing services that create access where there was little before.

- Again this comes back to niches. Where are you experiencing activity, can you drill that down and develop more value for this niche - more services, more products, a more refined platform or proposition in regards to this niche? Are there new “non consuming” niches who you could develop products or services for?

- Plans need to be in place for growth where it is expected. In my case that means fine tuning systems for bringing more people on board and examinig which jobs can be outsourced and to who and which jobs I must or should take on myself.

- Are you thinking deeply about how you’re engaging? Is what you’re offering from the outset excitng enough to draw target prospects in and get them connected, get them engaged, get them interacting with what you’re offering is it just another “me too”? Value isn’t created by offering the same experience or something comparable to something else that was better because it was first. Don’t expect to win people over with mediocre offerings.