This from the “church of the customer” blog:
Some stats from a recent survey conducted about Americans who use social media sites and their interaction with business:

  • 60% interact with companies using social media
  • 93% say a company should have a presence in social media
  • 85% say a company should not only be present but also interact with its customers via social media
  • 56% say they feel a stronger connection with and better served by companies when they can interact with them in a social media environment
  • 43% say companies should use social networks to solve customers’ problems
  • 41% say companies should use social media to solicit feedback about products and services