Today I got stressed out once again because equipment is not up to scratch. I’ve had trouble admitting this has been a persistant problem for my business. but it’s part of bootstrapping. If I’d had to outlay tens of thousands in equipment costs I would have never got into business. This is another gowing pain. Knowing that new equipment is just around the corner and when it arrives I’ll be doing my work in half the time.

I tried to remind myself it was like when I got my Beamer. The night before I picked it up, I got pulled over and given a ticket for driving around in my banged up Honda. That last kick in the balls, knowing that when its sorted, I won’t have to worry about this crap!

but tonight I also got innovative and highlighted two opportunities to trade off value.

On my CD’s, because assembling the full cd or dvd in jewel cases is such a hassle i’ve decided to give customers a significant discount if they do it themselves. My favourite thing about it is as long as the printing is of a standard they cant complain about the assembly!

The other was offering a significant discount on a flyer and poster design + print + placement in Auckland - or rather, increase the prices on print and placement so increasing the perceived value of adding the design into a low priced package - which of course has no overheads - no fuel costs! no additional expenses for me in creating a higher value offer.